# Price Fluctuation Management

To mitigate the impact of GVT token value fluctuations, content providers will establish their content sales prices in USD. Gravity will obtain the most current USD value of a GVT and provide the USD to GVT conversion rate to smart contracts in real time. This means that USD prices set by content providers can be automatically converted to GVT at the moment of purchase.

In simpler terms, an application priced at $60 will always cost $60; however, the quantity of GVT needed to finalize the transaction on the blockchain will vary based on the current GVT market price.

<figure><img src="/files/YddtdchPY6aM5N9Ctzue" alt=""><figcaption></figcaption></figure>


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