Gravity Whitepaper
  • Gravity
    • Mission
    • Market
      • PC Market Overview
      • Market opportunity
      • Web3 gaming adoption
    • Why now?
    • Value Proposition
    • Key Features
  • Technology
    • Log-in tool
    • Scholarship Dashboard
    • Renting/leasing system
    • Marketplace
    • On-chain Inventory
    • Archivement System
    • Pay with fiat
  • Game Platform
  • Tournament Platform
  • G-Panel
    • Launchpad
    • Airdrops
    • Staking
  • Ecosystem Features
    • Second-Hand Market
    • Revenue Redistribution
    • Price Fluctuation Management
    • Investment Fund
    • Players Earnings
    • Users Compensations
    • Community Treasury
  • Gravity Token
    • Tokenomics
    • Allocations and Unlock schedule
      • Founders & Advisors
      • Staking Funds
      • Private Sale
      • Public Sale
      • Ecosystem Funds
      • Content Acquisition
      • Company Reserve
      • Growth & Rewards
      • Liquidity
    • Usecases GVT
  • Onboarding Strategy
    • Content Acquisition
    • Onboarding Developers
      • Developer Sponsorship
    • Onboarding Users
      • User Rewards
    • Operators
    • Influencer Scheme
  • Landscape Market Comparison
  • Decentralized Organization
  • Orbeast Fantasy
  • Compatible Systems
  • Team
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On this page
  • Gamer population on constant rise.
  • Global ad revenue is growing.
  1. Gravity
  2. Market

PC Market Overview

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Last updated 1 year ago

The PC game market remains largely untapped, with 80% of it still available for developers to explore. Many developers are moving away from traditional "app stores," such as Steam, due to dissatisfaction with the platform's heavy 30% revenue share and a desire for more control over their user base. World pc game market (usd 37 Billions):

  • 18% Steam

  • 2.3% Epic Games Store

  • 0.1% GoG, Gamejolt, ...

  • 80% Remaining self-publishing platforms

Gamers have increasingly turned to digital game downloads, driving the global PC gaming market to grow by an average of 12% annually over the last decade. In 2021, the market was valued at USD $37 billion. Physical sales now account for only 2% of all PC game sales.

Digital distribution has encouraged and enabled a wide range of indie developers to enter the market by reducing distribution costs related to physical packaging and shipping logistics.

Gamer population on constant rise.

Nearly 1 in 3 people on Earth are now playing video games, with 2.8 billion individuals playing at least once a month. The average profile of a PC gamer is 35 years old, has been playing for 13 years, and possesses strong purchasing power.

Global ad revenue is growing.

Gamers represent a highly valuable demographic that has traditionally been hard to reach through traditional media channels. They often rely on word-of-mouth, YouTubers, live streamers, and other new channels to make their purchase decisions.

In 2021, the global advertising market grew by +22% year-over-year, reaching a new all-time high of over $710 billion. Offline media ad sales, including linear TV, print, radio, and out-of-home advertising, grew modestly by +9%. In contrast, digital advertising sales increased by 31% and now represent 62% of total advertising sales worldwide.