PC Market Overview

The PC game market remains largely untapped, with 80% of it still available for developers to explore. Many developers are moving away from traditional "app stores," such as Steam, due to dissatisfaction with the platform's heavy 30% revenue share and a desire for more control over their user base. World pc game market (usd 37 Billions):

• 18% Steam

• 2.3% Epic Games Store

• 0.1% GoG, Gamejolt, ...

• 80% Remaining self-publishing platforms

Gamers have increasingly turned to digital game downloads, driving the global PC gaming market to grow by an average of 12% annually over the last decade. In 2021, the market was valued at USD $37 billion. Physical sales now account for only 2% of all PC game sales.

Digital distribution has encouraged and enabled a wide range of indie developers to enter the market by reducing distribution costs related to physical packaging and shipping logistics.

Gamer population on constant rise.

Nearly 1 in 3 people on Earth are now playing video games, with 2.8 billion individuals playing at least once a month. The average profile of a PC gamer is 35 years old, has been playing for 13 years, and possesses strong purchasing power.

Global ad revenue is growing.

Gamers represent a highly valuable demographic that has traditionally been hard to reach through traditional media channels. They often rely on word-of-mouth, YouTubers, live streamers, and other new channels to make their purchase decisions.

In 2021, the global advertising market grew by +22% year-over-year, reaching a new all-time high of over $710 billion. Offline media ad sales, including linear TV, print, radio, and out-of-home advertising, grew modestly by +9%. In contrast, digital advertising sales increased by 31% and now represent 62% of total advertising sales worldwide.